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Legendary Marketing
of a Legendary Molecule

[ 0 ] October 5, 2007 |

From AgriMarketing Magazine:

“Over the years,” Knight says, “the market for atrazine has been consistent and farmers continue to use it to protect their crops, using it at rates that are one-fifth of what they were at introduction.”

Knight says he and the others at Syngenta believe atrazine continues to have very good outlook. “First, the corn market looks to be strong for the next several years,” he says. “Although the pre-mixes have been declining, tank mixes of
atrazine with post-products have made up that difference. Plus, farmers are seeing the importance of including a residual herbicide, like atrazine, with glyphosate applications. Atrazine also continues to receive favorable reviews from regulatory authorities around the world.” (See sidebar).

All in all, that’s good news for a legendary product that has so ably served our forefathers and today’s ag producers, as well as the generation to come.

Please click here to read this article in full at legendary marketing of atrazine

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